The font is actively used in Central Europe, so it is supported by some foreign languages.
The main purpose of this font is to indicate the elegance of the product being presented.īutler has 7 types of stencils and regular patterns, as well as ligatures, numbers, and fractions. Also, this style can be used when printing posters, developing book covers and trend items. This font is optimal for a logo that is going to be placed on large advertising media. The designer relied on the ideas and main features of the timeless classics while developing it. The letters of this font have small serifs, and their style resembles Dala Froda and Bodoni. You can resort to decorative fonts, but this is not the best option since the inscription will be difficult to read.
The latter is more suitable for brands that position themselves as a modern and dynamic company. There are no strict rules about where you can or cannot use a certain font, but there are basic recommendations for their use in a logo.Ī serif font will look more serious and formal than the one without serifs. Pros and cons of serifs useĪll fonts can be divided into two groups based on the presence of serifs on the letters In each of the groups you can find an option that will fit your design, but this makes the selection process even more difficult if you can’t choose one group only. Even if people do not understand how design and advertising work, they will still easily determine if the logo is designed poorly and does not harmonize with the main idea of the brand. It is important that the font is suitable for the brand and is able to convey its essence and the main characteristics of the products being sold. You can use whatever you like best: light or massive, elegant, or strict. There are no specific requirements for the font used. Also, the correctly chosen logo text style creates a good brand impression.
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